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How to Share Remarketing Lists across Sub-Accounts
There are many challenges to running a successful PPC campaign. However, if you manage PPC accounts for multiple clients, you have an uphill battle. Working with the details and managing multiple accounts can be time-consuming and error-prone.
Fortunately, Google realized this and created a tool called My Client Center (MCC). This allows you to manage all your Google Ads accounts from one place. Whether you have multiple brands, work for an agency, or advertise for multiple clients, this can be a great productivity tool.
In this article we will discuss the benefits of Google Ads MCC account and how it works. And let’s see who should or shouldn’t use this type of account. That way, you can find the best way to use MCC for your specific workflow. Let’s begin:
In this article we will discuss the benefits of Google Ads MCC account and how it works. And let’s see who should or shouldn’t use this type of account. That way, you can find the best way to use MCC for your specific workflow. Let’s begin:
What is a Google Ads MCC account?
MCC provides an alternative to the manual method of using multiple Google Ads accounts from different clients. It combines them all under the umbrella of one account. You can add as many accounts as you need, and it’s a powerful tool to save time in your daily workflow and customer onboarding.
Why use an MCC account?
- With a MCC account you can:
- Use single sign-on to access all of your clients’ Google Ads accounts, including other manager accounts.
- Search, navigate and manage all your accounts from one easy-to-read dashboard.
- Create and manage campaigns for your customer accounts from your admin account.
- Easily compare performance across all accounts and run reports for multiple accounts at once.
- Use Unified Billing to get just one simple monthly invoice for all your customer accounts.
- Use notifications to keep track of all account balances.
- Quickly create and link Google Ads accounts from your manager account
How Does a Google Ads MCC account Work?
To use MCC, you need to activate the programs that generate MasterCard numbers each time. Some merchants also have a mobile app that connects to your phone’s wallet and allows you to use card numbers when you use your phone to make payments.
An MCC account isn’t just an “advanced” version of your Google Ads account, it’s a completely separate account you need to open. Actually, MCC is a catch-all Google Ads account with several other accounts linked to it.
You can link your new or existing Google Ads account to an MCC account, including other manager accounts. From here, you can access useful features like updating campaigns, monitoring ad performance, and other account tasks.
Your customers can also give you control over their customer information. And from there you can define and manage users. This allows you to manage accounts efficiently. However, keep in mind that you can not change personal information for customers, such as their login information.
You can link your new or existing Google Ads account to an MCC account, including other manager accounts. From here, you can access useful features like updating campaigns, monitoring ad performance, and other account tasks.
Your customers can also give you control over their customer information. And from there you can define and manage users. This allows you to manage accounts efficiently. However, keep in mind that you can not change personal information for customers, such as their login information.
Individual Account Owner Experience
When the account is linked to the Google Ads MCC account, the individual user of the client’s account can still sign in and use the account as usual. However, client accounts will not have access to the administrative account. However, users with administrative access can unlink their accounts from MCC at any time.
Inviting Other Users to the Manager Account
Fortunately, you can invite others to become part of a manager account. This is incredibly useful when you have multiple team members who need to handle parts of an account or rotate through different shifts.
How to Create an MCC Account
- Creating an MCC account can be done in minutes. Here’s the step-by-step process for creating an MCC admin account:
- Visit the official MCC page in Google Ads at: https://ads.google.com/home/tools/manager-accounts/.
- Click “Create Admin Account” and enter your email address.
- Give the account a name and select any options provided about how you plan to use it.
- After that, you need to select your time zone and location.
- Click on the currency you want to set the campaign to run on
- Accept the terms and conditions to continue.
- Click Save, and that’s it. Your MCC account will be created.
How to Link an MCC Manager Account to Google Ads Account?
You don’t need to sign in to the customer’s Google Ads account. You can control your customer campaigns from your MCC account. Follow the steps below to submit a request to MCC to manage a customer’s Google Ads account:
- Sign in to your Google Ads MCC account.
- Click on the ‘Create Account’ button, next to the ‘Create Account’ button.
- Enter the customer’s Google Ads ID (shown in the top right corner of the page) in the Customer Accounts section. Click continue.
- Once the Google Ads ID is entered, the customer will receive requests in the Google Ads account.
- Customers must accept the request to appear in their Google Ads account access settings.
- A client can grant three types of access: admin, edit, and view.
- If the client accepts the request as an administrator, you will now have full access to manage the client’s Google Ads account from your MCC manager account.
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